ICO fines Elderly Aids Ltd £190,000 over nuisance marketing calls
Key Takeaways
- 01The ICO fined Elderly Aids Ltd £190,000 for unlawful nuisance marketing calls.
- 02The company made 758,053 unsolicited calls to numbers registered with the Telephone Preference Service.
- 03An ICO enforcement notice requires Elderly Aids Ltd to stop the unlawful calls.
- 04Organisations carrying out telephone marketing should ensure their calling lists are screened against the TPS.
The UK Information Commissioner’s Office (ICO) has fined Elderly Aids Ltd £190,000 for making unlawful marketing calls. The ICO also issued an enforcement notice requiring the company to stop the calls.
The penalty follows 758,053 unsolicited marketing calls to telephone numbers registered with the Telephone Preference Service (TPS), the UK’s opt-out register for people who do not want live sales and marketing calls.
The action highlights the need for organisations conducting telephone marketing to screen call lists against the TPS and to stop calling registered numbers unless a valid exception applies. Businesses using outsourced call centres or purchased marketing lists remain exposed to regulatory enforcement where unlawful calls are made on their behalf.